Most likely as you read that title, you thought to yourself, “Oh boo hoo. Rough life, baking/cooking & blogging about it. Cry me a river.” I wouldn’t be angry with you if you did, it’s a valid point. I do write about cupcakes, after all. And aside from that, I know a lot of people view blogging in general as superficial, silly, or self-indulgent. And that’s cool. Opinions are like assho- well, you know the rest. We’re all entitled. I do wish more people would understand what goes into blogging, or running a successful blog, before they made such a statement or held firmly to the thought that I’m just a vain, self-important ninny who likes to babble to herself on the interwebs.
I get it. I’m a punk rock kid grown into a woman who really could care less about what anyone else thinks (both about her & otherwise), and I have a blog. I’m not a professional chef, nor am I a writer. I’m not winning any James Beard awards or Nobel Peace Prizes… at least not that I know of. I’m not curing cancer, or inventing anything new & exciting. I’m pretty much just an average, every day home cook & baker with (a lot of) stuff to say. But believe me when I tell you- this is harder than it looks, it’s like a full-time job in and of itself and it doesn’t pay THAT well. But regardless of that, I wouldn’t stop doing it for the world.
You see, I didn’t start this blog with the intention of becoming Dooce or the Pioneer Woman. I have nothing against Heather or Ree, they’re both very interesting ladies, and hell yes I’d like to make enough money to retire & work from home strictly on blogging or have my own Food Network series & such. But that doesn’t happen to everyone, obviously, and I’m not stupid enough to expect it. I’ve been in the blog-o-sphere long enough to know these things happen randomly & are definitely not the norm. I’m what you would call the “accidental blogger”, or the reluctant blogger. See, before this blog, I’d had blogs in the past, many years ago. I thought that part of my life was over. I hadn’t gone anywhere near HTML except to build websites for people who were paying me to do so. I was just enjoying getting down in the kitchen, feeling my way through this weird new world of eating what you create (they frown upon that when you’re in art school, unless you’re on acid… in which case you get sent to a drug counselor & a therapist & your art probably gets hung in the lobby). When I began posting my baked creations on MySpace (ugh, I know, but it was 2006!) & people told me to get a blog… I dragged my feet. I eventually did, on WordPress.com. And I really liked getting back into it, but let’s face it: four people were reading my blog. And I knew all four of them. Which was fine with me! I was just enjoying it for myself, having fun with it. When I started getting comments from people I didn’t know and getting way more hits than usual, that’s when I was shocked. That’s also when I ended up with a domain & a hosting plan, courtesy of Jay, who saw something in it that I didn’t.
I guess sometimes you’re just meant to do things. And I’m meant to blog.
In this photo from Joy The Baker’s Instagram, you see a prime example of “chasing the light” (which I’ll discuss further in a bit)
So, there it was. March of 2008, I had a real blog again. With real responsibilities like installing the blogging software (this is before there was an instant installation option when you purchased your hosting plan), importing my posts from WP.com, installing “plugins”, learning PHP stuff (I was used to CGI), using widgets, finding a template for my layout, then designing it into a nicer layout, and so on. I also had to worry about spam comments, which soon began to drive me utterly bananas, leading me to install not one, not two, but THREE spam filters. My first camera wasn’t the best, and the next one I got had a flash that could blind a herd of elephants. My iPhone was a godsend when that camera broke, but it wasn’t until I got my DSLR just last summer that things really started to shine. But not everyone really cares about the photography (seriously, I don’t get it either ’cause that’s my favorite part of most blogs).
But all of that is really irrelevant and no one out there reading this cares… unless they’re a fellow blogger. The point I’m trying to get across: blogging isn’t as easy as it appears.
For example: recently, hackers have been attacking WordPress blogs. Why? No idea. Just because they can, I guess. So GoDaddy‘s team started working overtime to prevent any damage, and because of that my site was down off and on for three days, and when I got access I had to change my password and then delete my ‘admin’ user account and create a whole new account, as well as install even more security plugins to detect/prevent malware and all that other evil stuff. This is after already going nuts to install numerous security programs last year after my friend Yoyo’s blog was hacked. If I didn’t do all this, you might have come here & gotten a virus or had a terrible attack on your computer because someone hacked my site. On top of all of that? Google’s changes to it’s image search has drastically reduced the number of hits to blogs & websites. Most blogs are experiencing anywhere from a 40% – 75% DECREASE in hits. This is because of a few things, mostly the fact that the image search now allows you to just view the image as it is instead of clicking through to the website it’s from. But also because of Google Panda and changes to the search algorithms. Lower hits – lower money from advertising. Now I personally don’t care much, I’m not in this to make a fortune. But that’s not to say the extra money doesn’t come in handy, both to counteract hosting costs & fund other things blog-related. It doesn’t mean I’m going to stop blogging- HELL NO. It’s just a small piece of the blogging pie (pun intended) that I’m attempting to explain the joys & downsides of.
… and Kraft paper helps make things look neat on your blog when your entire real life is in shambles.
It’s not all magic. There’s a lot of work that goes into this, and there are no elves or trained monkeys helping.
Another thing? The work that goes into preparing a decent blog post. Creating the recipe, writing it up, making it, hoping for good lighting by the time it’s done, possibly setting up a ridiculous “faux tableau” on the floor near a door or maybe even on a dresser, taking the photos, putting the photos on your computer/laptop, fishing out the decent ones, photo editing, photo re-editing, photo re-sizing, photo uploading, writing the blog post, re-writing the blog post to make it more interesting & less textbook, reading it & noticing grammar errors… you get the idea. That’s a lot of work. A LOT. If you’ve never done any of it, you can tell just by reading that; it sounds like a lot of work. It’s like being a photo editor, food stylist, and regular editor all at once. I happen to enjoy the photo editing & photo stuff- that’s all part of graphic design & my art background. I spend my time behind a laptop (on any given Adobe program) most of the day anyway. But still, don’t tell me it’s not work. It is. Essentially I, and most of my fellow bloggers, work on our blogs for free. Joy the Baker recently added part 2 to her original post about “Real-Talk Blog Tips” and that lays a lot of it out there for you non-bloggers in terms of what our concerns are & what kinda stuff we’re always thinking about. How we wake up early on days off to bake/cook & take good photos, and stay up late to write a clever blog post… for you.
So yes, it’s like working a second job, and for most of us it’s unpaid. But that’s all okay. Because there are cookies involved. Sometimes.
There’s a lot of heartache, stress, & bullshit involved. But I really do enjoy it. If I didn’t, I’d stop. Plus… the cookies do make it worthwhile, especially on a rough week.
So here are some really easy sandwich cookies that you can throw together at the last minute. You know, for when you need something to
blog about uh, snack on.
EASY JAMMY “SAMMY” (SANDWICH) COOKIES (adapted from Martha)
Makes about 30 cookie sandwiches using a 2″ cutter, recipe can be halved
- 1 cup sifted all-purpose flour, plus more for work surface
- 1/4 teaspoon baking powder
- pinch teaspoon coarse salt
- 1/2 stick unsalted butter, softened
- 1/2 cup sugar
- 1 large egg
- 1/2 teaspoon pure vanilla extract
- a variety of jams/jellies… or Nutella/Fluff/peanut butter… for filling
- Whisk together flour, baking powder, and salt. Beat together butter and sugar with a mixer on medium speed until pale and fluffy, about 3 minutes. Beat in egg and vanilla. Reduce speed to low, and gradually add flour mixture, beating until just incorporated. Remove from the mixer and and knead until a dough forms.
- Divide in half. Flatten each piece of dough into a disk, and wrap each in plastic wrap. Refrigerate until firm, at least 1 hour and up to overnight. Bring to room temperature, about 10 minutes, before rolling.
- Preheat oven to 325 degrees with racks in top and lower thirds. Roll out each disk of dough between 2 sheets of lightly floured parchment to just under 1/4 inch thick, adding more flour as needed to keep dough from sticking. Cut out shapes, making sure you’ve got an even number, rerolling scraps once. Place cookies 1 inch apart on parchment-lined baking sheets.
- Bake until barely golden brown around edges, about 8 minutes for 1-inch cookies, 10 minutes for 1 1/2-inch cookies, and 12 minutes for 2-inch cookies, rotating halfway through. Let cookies cool completely on baking sheets set on wire racks.
- Spread (using an offset spatula) or pipe (using a pastry bag and a small plain tip) filling onto bottom side of half the cookies, and sandwich with remaining cookies, pressing gently. Repeat with all the cookies. Now turn on some Bad Religion, arrange the cookies on a plate or in some other cute display, take some photos of ‘em (find the good light!) and then edit the photos. Once you’re finished, then & only then you can eat.
- Cookies can be stored in an airtight container at room temperature up to 1 week.
These cookies are very delicate, like shortbread, so be careful in the cooling/filling phases. It’s got a really delicate vanilla flavor that’s pretty adaptable to any filling, but can be customized as well. You can just dip half of each cookie into a chocolate coating, you can add a sprinkling of crystal sugar on top before baking, etc. I like them for sandwich cookies, because the texture isn’t chewy, it’s got a snap & a crunch that reminds me of Oreo’s or those vanilla sandwich cookies.
I used caramel apple jam, chocolate plum jam & vanilla-strawberry jam to fill mine, but I won’t judge you if you choose to fill your cookie sandwiches with both Nutella and a delicious jam. Do yo’ thang. Fluff goes with anything, too. Strawberry jam + Fluff, cherry jam + Nutella, grape jelly + peanut butter, peanut butter + Fluff… whatevs. Marmalade, if it’s on the thick side, works too. As does lemon curd.
Here’s a little diagram breakdown of my jamminess:
Have fun. Meanwhile, I’ve gotta go do some more blogging. See ya at the next post.