Ah, November. You crept up on me this year. I wasn’t expecting you so soon! It seems like literally yesterday I was posting on the first day of October. And I’m still in Halloween-mode, to be honest. Mainly because I feel like there was no Halloween. Hurricane Sandy came & that was that. I just got power back last night- I had been without power since Monday night! But the calendar doesn’t care what I’m thinking, does it? No it doesn’t. Nor does Mother Nature. If you can spare a few bucks, or some pocket change, please donate to the Red Cross & help those affected by Hurricane Sandy. I’m lucky to have power, food & a house. Not everyone is. Please help feed, clothe and shelter your fellow human being in need.
I’ve mentioned before that when you’ve got a food blog, or you just bake often, you get a lot of requests. My dad always wants lasagna or blueberry cake/pie/cupcakes, Jay always wants beer bread, maple cookies or applesauce cake (even in the middle of summer), my aunt wants strawberry jam, etc, etc, etc. The list goes on. And my mother…. well, my mother usually has an entire list of things. I’m forever getting e-mails from her that contain recipes, or recipe ideas. Sometimes it’s subtle, sometimes it’s just outright- “Hey, make this for me?” And that means that a good percentage of the time, I’m making things I don’t really like or I wouldn’t eat. Which is fine by me. Not only does it give me more blogging material, it spices things up a bit. Who wants to make the same vanilla cupcakes over & over?
So when I’m presented with an opportunity to use cranberries & orange in something, I jump at it. It’s November, guys. It’s cranberry time.
This is all Entenmann’s fault. When I was a kid growing up, Entenmann’s baked goods were the bomb dot com. Everyone- I mean everyone– had an Entenmann’s cake or box of donuts in their kitchen. The glazed Pop’Ems, the marshmallow iced devil’s food cake, the Holiday butter cookies, the French all butter crumb cake…
Entenmann’s is a company that is over 100 years old and originated in New York. In the 1800s, William Entenmann immigrated to New York in the United States of America. William learned the trade of baking from his father in Stuttgart, Germany, and used his acquired skills to work in a bakery in the United States, eventually opening his own bakery in 1898 on Rogers Avenue in Brooklyn. Later, William moved his bakery to Bay Shore, Long Island. Home-delivery was a substantial part of the bakery that William owned, eventually turning into 30 home delivery routes by the time his son, William Jr., took over the bakery. While William Jr. headed the bakery, it flourished; Frank Sinatra was a weekly customer.
William Jr. died in 1951 leaving the bakery to his wife Martha and their sons, Robert, Charles and William. The family decided to phase out bread, focus on pastries and cakes, and start supplying grocery stores as opposed to home delivering. In 1959 the Entenmann family invented the “see-through” cake box that is used by many today. In 1961, the business grew, with new bakeries and factories in Bay Shore, New Jersey and Connecticut.
Plans to expand nationally stalled in 1970. Entenmann’s Bakery, with the assistance of new product consultants at Calle & Company reformulated heavier New England style baked goods into lighter offerings more suitable for hotter, more humid test markets such as Miami, Florida and Atlanta, Georgia. Entenmann’s successful national expansion quickly followed suit. In 1972, Entenmann’s started to sell chocolate chip cookies and has since sold more than 620 million cookies. Since its first opening in 1898, Entenmann’s has been selling “all butter loaf cake” and sold more than 700 million to date.
The pharmaceutical company Warner-Lambert purchased Entenmann’s in 1978 and sold it to General Foods in 1982. General Foods merged with Kraft in 1990. Kraft sold its bakery business to CPC International (later Bestfoods). Bestfoods was purchased by Unilever in 2000, which sold its baking division to George Weston, a Canadian baked goods and supermarket business, the next year. Weston sold its United States interests including Entemann’s in 2008 to Mexican conglomerate Grupo Bimbo. Other Bimbo Bakeries USA holdings include companies such as Thomas’, Brownberry, Boboli, Arnold, Oroweat, Freihofer’s, and Stroehmann.
A couple of weeks ago, I was food shopping with my mother. She had hurt her ankle, & was limping along with my assistance. She spotted the Entenmann’s display and made a beeline for it. My mom is a big fan of anything sweet; baked goods, cookies, candy, candy bars, etc. So she saw the display, and immediately zoned in on the seasonal Cranberry Orange loaf. She picked it up and I said, “No, ma, really. Come on. I can make that for you.” She initially resisted a bit, there were a few longing looks (and I think she might have said, “Are you sure?”… what is THAT about!?), but then she gave in. There is no bigger insult to someone like me than a family member buying a supermarket cake or box of cookies. At least buy stuff from a bakery. Just please don’t buy the styrofoam cupcakes that Costco sells. I’d permit Entenmann’s… in certain dire circumstances… but seriously… I bake ALL THE TIME. How are you gonna be in the supermarket with me & pick up BOXED CAKE. No. No, no, no.
I know she really wanted that cake. But mom, why buy it when I can make it for you!? And… uh… make it better.
‘Cause see, the Entenmann’s cake might be scrumptious. But it doesn’t come with an orange butter rum sauce on top, which mine does.
And just so you know- that brown Kraft paper makes things a hell of a lot easier to clean up. Especially when you’re using a messy sauce or glaze & want to take photos (or maybe if you have kids… *cough*). I highly recommend it. Plus it’s great not only as a “tablecloth”, but as wrapping paper. A gift wrapped with Kraft paper, twine & some dehydrated citrus slices is rustically beautiful. Even to give this loaf as a gift, it’s a great wrapping idea. Okay, sorry- back to the cake!
CRANBERRY ORANGE LOAF CAKE
- 3/4 cup unsalted butter, softened
- 2-3/4 cups sugar
- 3 eggs
- 3/4 teaspoon vanilla extract
- 1 1/4 teaspoons grated orange peel
- 1 1/2 cups all-purpose flour
- 1/2 teaspoon baking powder
- 1/4 teaspoon salt
- 1/4 cup sour cream
- 3 tablespoons freshly squeezed orange juice
- 3/4 cup dried cranberries*
- Butter and flour a 9″ x 5″ loaf pan, set aside. In a large bowl, cream butter and sugar until light and fluffy, about 5 minutes.
- Add eggs, one at a time, beating well after each addition. Stir in vanilla, orange juice and orange peel. Combine flour, baking powder and salt; add to creamed mixture alternately with sour cream. Fold in cranberries.
- Pour into the greased pan. Bake at 350° for 65-70 minutes or until a toothpick inserted near the center comes out clean. Cool for 10 minutes before removing from pan to a wire rack to cool completely.
- Spoon orange butter rum sauce (if desired) over the top. Wait 3-5 minutes for it to set, then serve.
*You could use fresh cranberries too (& you can also toss in some walnuts, or even unsalted shelled pistachios, if you like)
ORANGE BUTTER RUM SAUCE
- 2 tablespoons unsalted butter
- 3 tablespoons heavy cream
- 1 tablespoon dark rum
- 3 tablespoons freshly squeezed orange juice
- 1 tablespoon all-purpose flour
- 1/2 cup sugar
- Add the orange juice, flour, sugar and heavy cream to a medium saucepan. Cook (constantly stirring) on medium heat until combined, then add the butter.
- Stir until the butter is melted, combined, and the mixture is thickened. Add the rum. Continue cooking until thick & smooth. Stir it constantly while it cooks, or it’ll scorch & burn.
- Remove from heat, and let sit 5 minutes.
- Spoon over pound cake.
The butter rum sauce isn’t terribly attractive on it’s own, but it tastes spectacular. Especially on the cake.
The cake is moist & delicious, not too much cake-y, not too much bread-y. Just perfectly in the middle of a pound cake & loaf cake. Just as good in the morning as it is at night.
And here’s a little tip. If you’re making this for a large crowd, you can double the recipe and make it in one 10″ tube pan, or just double it and make two 9″ loaf pans. The same goes for most pound or loaf cakes, or even regular cakes, actually. Here’s a conversion table for pan sizes. And most cupcake recipes that make 2 dozen will also make two 9″ cake layers. Same goes for the reverse: if you find a recipe that calls for a bundt pan or tube pan and you only want to make a small cake, then you can usually halve it (or in some cases maybe quarter it), and most layer cake recipes will convert into 2 dozen cupcakes (sometimes a little more). This particular recipe would definitely be amazing doubled and made in a 10″ pan, a great Thanksgiving dessert. But this way, it’d make a great Thanksgiving breakfast. Keep the sauce on the side if you want, that way people who aren’t into rum sauce for breakfast can avoid it. But seriously? It’s a holiday. You can so have rum sauce with breakfast!
And before I go, just a reminder. Make sure that all you U.S. citizens who are registered to vote get your asses to the polls on Tuesday! It’s important, and it’s something we’re privileged to be able to do. I really don’t care who you vote for… just vote. And if you aren’t registered: for shame. But consider this a kick in the booty to register for next time. And I know it’s going to be hard for those displaced by Sandy, but there are still places for you to vote. Pass this info & this info on if you know someone affected by this tragedy, please. The election will NOT be postponed because of the hurricane, so we need to get out there & get people voting.